We have no idea what this read.
But, on the other side of the building...
To the left, we can make out "ICE CREAM".
And so far, we have found more signs for Owl Cigars in the wild than for Bull Durham or Mail Pouch tobacco.
And yet, who's ever heard of Owl cigars?
(Straiton and Storm, manufacturer of Owl Cigars, were bought out by the White Owl Cigar company, according to the New York Times. White Owls are still available today.)
We're guessing this was a drug store back in the day.
(While researching Owls, we found a printed walking tour of the ghost signs of Fort Collins, CO. How cool is that?)