I've been wanting a picture of this one for a while, but every time I go by, there's a buncha people standing in front of it. And I'm too shy to ask them to move. Anyway, for some reason, I always thought it was an ad for lodging or apartments or something. Once I actually read it, I was surprised to see it was for booze.
It's also a candidate for the "Unnecessary Quotation Marks" blog that's out there.
On East McMicken, just below Vine.